About
Designer at heart,
strategist by training.
I am a confident and creative multidisciplinary designer and marketer with a strong background in both Product and Graphic Design. I recently graduated in Innovation Management from the University of Economics and Business in Poznań. My core interests lie at the intersection of digital marketing, social media strategy, and user experience design. With extensive experience in the digital fabrication and food industries, I specialize in delivering high-end, customer-driven solutions.
I care about work that challenges the standards of the modern marketplace | projects that ship, teams that learn, and ideas that get better under pressure.
Experience
Career timeline.
Oct 2022 | Present
Research & Development Director / Engineer
Skydive Pharaohs · Part-time · Cairo, Egypt · Hybrid
- — Director (Oct 2023 | Present): helped expand company activities from 3 to 7 activities within one year.
- — Designed and created the Aerial Sports Hub website allowing booking in 35 different currencies, generating millions within the first year.
- — Analyzed customer feedback and market trends to drive product improvement, and supported sales with technical expertise and product demonstrations.
- — Engineer (Oct 2022 | Oct 2023): developed innovative systems and optimized dropzones for safety and efficiency by 45%.
- — Conducted product demonstrations, system upgrades, and performance enhancements.
Jan 2023 | Aug 2023
R&D Engineer
Confidential (Event Technology) · Full-time · Cairo, Egypt · On-site
- — Conducted research and development activities to enhance and innovate existing event technologies and methodologies.
- — Designed and prototyped event-related products and systems using advanced engineering principles, and evaluated new event technologies for compatibility and effectiveness.
- — Developed and maintained documentation including technical reports, specifications, and design guidelines, ensuring compliance with industry regulations and best practices.
Mar 2022 | Aug 2022
Operations Team Member
Principality Stadium · Part-time · Cardiff, Wales, United Kingdom
- — Managed large-scale event logistics, VIP/hospitality services, and spectator crowd flow.
- — Customer Relationship Management (CRM).
Mar 2022 | May 2022
Warehouse Operative
Oprema Ltd · Part-time · Cardiff, Wales, United Kingdom
Dec 2021 | Feb 2022
General Staff
UPS · Part-time · Cardiff, Wales, United Kingdom
Aug 2020 | Sept 2022
Head of Design Department / Senior Graphic Designer
Traffic Digital Solutions · Cairo, Egypt · Hybrid
- — Head of Design Department (Part-time, Oct 2021 | Sep 2022): managed and directed design initiatives for key clients.
- — Created brand identities and digital marketing materials for more than 20 regional and international clients.
- — Senior Graphic Designer (Full-time, Aug 2020 | Oct 2021): produced content for key clients under the direction of the design department.
- — Had the opportunity to work with well established clients.
July 2021 | Aug 2021
Computer Numerical Control Machinist
Arab Organization for Industrialization (AOI) · Apprenticeship · Cairo, Egypt
- — Interpreting, evaluating and using engineering and client data.
- — Producing parts using hand fitting techniques and producing mechanical assemblies.
Apr 2019 | July 2020
Graphic Designer
Koinz · Full-time · Cairo, Egypt
- — Created new design themes for marketing and played a crucial role in growing the network presence in Egypt and the Gulf area.
- — Created the foundation digital designs and contributed to team efforts by accomplishing tasks as needed.
- — Had the opportunity to work with the finest restaurants.
Aug 2019 | Nov 2019
Freelance Graphic Designer
Menese International Schools · Freelance · Egypt
- — Created visual communications designs to convey messages in an effective and aesthetically pleasing manner.
Aug 2019 | Sept 2019
Media Director | Cairo Venue
Fédération Internationale de Volleyball (FIVB) · Contract · Egypt
- — 2019 FIVB Volleyball Girls U18 World Championship Media Director in Cairo, Egypt, across two venues: Cairo Stadium Indoor Halls Complex and Suez Canal Authority Indoor Halls Complex (5 | 14 September 2019).
- — Monitored stadium hall screens throughout game days to present rosters, national anthems, live scores and ads.
- — Handled video production (pre-production, production and post-production) for screen materials, including testimony videos and creative championship elements.
- — Supported the international ad campaign across print, broadcast, digital and outdoor advertising.
- — Collaborated with marketing, creative, digital production and event coordination teams to expand and maintain the tournament image across all digital platforms.
June 2019 | Aug 2019
Product Design Apprenticeship
Nile University · Apprenticeship · Egypt
- — Producing product drawings using a computer aided design (CAD) system.
- — Using general and specialist equipment, including mechanical, electrical and electronic devices.
- — Creating design briefs, presenting and discussing technical proposals.
Nov 2018 | Jan 2019
Graphic Designer
Aramex · Contract · Egypt
- — Attracting and hiring suitable calibers to join the Aramex team.
- — Providing digital market scans and competitor analysis.
- — Training team members on the basics of design.
- — Creating digital media designs used as targeted ads for prospective employees.
June 2018 | Aug 2018
Graphic Designer
The Factory | المصنع لانتاج الأحلام · Full-time · Egypt
- — Learned and participated in team efforts to produce content.
- — Had the opportunity to work with famous clients such as Abu Auf, Imtenan, Juhayna, Magma, Mo Bistro and Hassan Gabr.
June 2015 | May 2018
Graphic Designer
Faces Studios · Full-time · Egypt
- — Managed and coordinated projects from concept through completion, creating vision and consistently meeting deadlines and requirements from various clients.
- — Executed campaigns for more than 40 national and international brands in Egypt.
Apr 2014 | Mar 2015
Graphic Designer
YouthBank International · Full-time · Ireland
- — Created new design themes for marketing and played a crucial role in growing the network presence in Egypt in cooperation with the EU.
- — Created the foundation digital designs, developed photography skills, and handled the production of print and promotional items.
July 2013 | Mar 2014
Freelance Graphic Designer
99designs · Freelance
June 2013 | Sept 2013
Intern Graphic Designer
Starcom · Internship · Egypt
- — Summer internship program for students worldwide.
- — The graphic design program prepared me to inform, persuade, educate and entertain through the creative use of words and images.
- — Conceptualized, designed and produced visual communication across books and magazines, posters, ads, packaging, websites, information systems, exhibition design and motion graphics.
Mar 2012 | Feb 2013
Graphic Designer
Cairo Photography Club · Internship · Egypt
- — Contributed to team efforts by accomplishing tasks as needed.
Education
University & academic education.
Poznań University of Economics and Business (PUEB)
M.Sc. in Innovation Management (Concentration: R&D Management)
Oct 2024 | Jul 2026
Grade: 5.0 DistinctionR&D Management
- Applied advanced framework knowledge across Strategic Management, Marketing Intelligence, Financing Innovations, and Innovative Product Management to build complete commercialization strategies.
- Synthesized knowledge-based management and enterprise platform architectures to optimize product lifecycle pipelines and research operational workflows.
- Master Thesis: HUMAN VS. MACHINE: The algorithmic takeover of design in the machinery sector. Defended with a perfect 5.0 grade. Engineered and deployed the QARYA platform and validated it with 222 active industry professionals.
Artificial Intelligence (AI)Innovation ManagementR&D StrategyInterdependence Matrix Architecture
University of Groningen
Master's Degree Exchange Semester
Sep 2025 | Feb 2026
Exchange SemesterEuropean Ecosystems
- Selected for an elite international exchange program focused on advanced innovation ecosystems and European business environments.
Cardiff Metropolitan University (UK)
Bachelor of Applied Science (BASc), Product Design
2021 | 2022
First-Class HonoursErasmus Exchange Year
- Participated in an intensive product design program focused on creating innovative, user-centric products.
- Gained hands-on experience in design methodology, prototyping, and practical execution, developing products that balance form, function, and user experience.
Badr University in Cairo (BUC)
Bachelor of Applied Arts and Science, Industrial/Product Design
2017 | 2022
GPA: 3.95 / 4.0Valedictorian (Top of Class)University Record GPA
- Coursework emphasized combining design aesthetics with industrial functionality, engineering products that are both practical and visually compelling.
- Served as student lead for multi-disciplinary initiatives including Digital Fabrication, the Astronomy Club, and the Robotics Club to merge technology with creative execution.
Thompson Rivers University (Canada)
Bachelor of Applied Science (B.A.Sc.) Studies
Jan 2017 | Jun 2019
Engineering Science
- Completed foundational engineering science and applied physics coursework, establishing core competencies in spatial reasoning, mechanics, and design methodologies.
Egypt and Arabs Council of Scientists and Creators
Higher Degree Research (HDR), Engineering Physics / Applied Physics
2017 | 2018
Excellence with HonorsPiezoelectric Research
- Conducted specialized research on piezoelectric materials and photovoltaic smart textiles, analyzing kinetic energy harvesting mechanisms for urban planning, smart material production, and sustainable city applications.
Volunteering & Leadership
Volunteering & leadership.
Cubs Scout Leader
World Organization of the Scout Movement (WOSM)
May 2015 | Present
Volunteer Graphic Designer
Sawiris Foundation for Social Development
Feb 2015 | Mar 2016
Graphic Designer
Maaan
2014 | 2015
YEP Steering Committee Member
Waqfeyat Al-Maadi Community Foundation
2012 | 2014
Community Volunteer
Misr El Kheir Foundation (MEK)
2010 | 2011
Research Volunteer
Resala Charity Organization
2008 | 2010
Toolkit
Skills & tools.
01Design & Marketing
Brand Strategy & Visual IdentityContent StrategyPrint & Digital Media DesignMarketing Funnels & StrategyMarket Intelligence & Competitor AnalysisE-Commerce Strategy & Upselling DesignPackaging Design & DFM GuidelinesCreative Direction & Production OperationsUX/UI Design
02AI & Productivity Tools
Prompt EngineeringHiggsfieldKreaRecraftMagnificGoogle VeoVailoGranolaAI Image & Video ModulesAI-Assisted Development
03Vibecoding & No-Code Prototyping
CursorLovable.devv0 (Vercel)AdaloMiroSpark AR / Lens Studio (AR Filters)PreziRapid Prototyping
04Web Development & Infrastructure
Cloudflare Routing & DeploymentsGitHub CI/CDWordPress & ElementorShopifyServer Migrations & Administration
05Data & Analytics
TableauR Language
063D, CAD & Digital Fabrication
SolidWorksKeyShotBlenderZW3DFusion 360Autodesk AutoCADAutodesk 3DS MaxCNC Machining & G-CodeLaser Cutting & Engraving3D Printing (FDM/SLA)Technical Blueprints & Engineering Drawings
07Creative Suite & Editing Software
FigmaCanvaAffinityCapCutAdobe PhotoshopAdobe IllustratorAdobe InDesignAdobe LightroomAdobe Premiere ProArtRageMicrosoft Office (PowerPoint, Word, Excel)
08Mechatronics & Enterprise Systems
SAPOdoo ERPArduino Microcontrollers (Uno, HC-SR04, HC-05)Sensors & Hardware Assembly
09Research & Design Methodologies
Design for Manufacture (DFM)Bill of Materials (BOM) EngineeringCustomer Journey MappingEmpathy MappingErgonomics & Human Factors EngineeringSCAMPER FrameworkPiezoelectric Energy Applications
10Languages
Arabic (Native)English (Full Professional / Fluent, IELTS 7.5)French (Basic)Polish (Elementary)
Recognition
Selected honors.
✦2022
Best Concept Design
Cardiff Metropolitan University
✦Jun 2022
Cardiff Met Award
Cardiff Metropolitan Student Union
✦2022
Dean's List / Summa Cum Laude
Badr University in Cairo
✦2021
Head of the Month
Traffic Digital Solutions
✦2021
MVP of the Year
ISLC | The American University in Cairo (AUC)
✦Oct 2020
2nd Place Winner | Ideathon Challenge
Issued by ITIDA | TIEC
✦2019
Student Academic Achievement Award
Badr University in Cairo
Geography
Countries I've lived in.
🇪🇬
Egypt
Cairo
Origin
🇵🇱
Poland
Poznań
Master's Degree
🇬🇧
UK (Wales)
Cardiff
Bachelor's Degree
🇳🇱
Netherlands
Groningen
Erasmus Exchange