The work.

A cohesive visual identity tailored for a contemporary denim fashion brand. The project centers on a striking, minimalistic anchor themed logo constructed with sharp geometric cuts, which is seamlessly applied across apparel tags, stitched leather jeans labels, custom hoodies, and digital marketing assets.

A sharp, modern branding execution specifically designed for the education sector. The primary logo utilizes an interconnected geometric typeface that forms an upward trending pulse, showcased through sleek digital tablet keyboard mockups to emphasize a forward thinking and highly tech enabled learning environment.

A comprehensive corporate branding package exploring artificial intelligence driven brand identity. The visual system centers on a distinct neon gradient logo and a stylized penguin character aesthetic, which are actively applied across realistic e commerce merchandise mockups including canvas tote bags, loyalty cards, and drink coasters.

A vibrant food and beverage branding concept tailored for a dynamic street food business. The identity encompasses custom typography, branded paper serving cones, and promotional wooden picks, utilizing a bold yellow and dark grey halftone pattern palette to maximize visual impact and consumer appeal.

An advanced AI media generation project focused on strict visual consistency across diverse environments, lighting conditions, and wardrobe changes. Utilizing advanced prompt engineering techniques, "Aura" was developed as a versatile digital persona for the UAE market, maintaining exact facial architecture whether placed in casual streetwear at the Dubai Marina or high-end corporate retail settings.

Commercial aviation media generation conceptualized for leading Egyptian airlines. By engineering precise text to video and text to image instructions using advanced AI modules like Google Veo and Vailo, these projects deliver highly realistic synthetic media, ranging from dynamic aerial shots to historical brand showcases, eliminating the massive logistical overhead of physical aviation photoshoots.

An AI generated commercial advertisement reel tailored for the higher education sector. This project utilized precise temporal prompting to create a compelling, cinematic narrative blending historical, period accurate aesthetics with modern technology (such as a scholar reading a digital tablet under a tree) to visually communicate the university's timeless approach to innovation and learning.

A specialized generative AI project focused on recreating classic aviation heritage and historical flight aesthetics for Egypt Air. By leveraging precise text to image prompting techniques, the project generated high fidelity synthetic media featuring period accurate flight attendant uniforms and vintage aircraft liveries.

Formerly SkyPharaohs Dynamic aerial media generation crafted to support the operational rebranding of XtremeSky. Leveraging advanced AI prompt architecture, this project produces thrilling promotional materials that showcase helicopter tours over the Giza Pyramids and extreme skydiving operations, directly supporting high conversion digital marketing funnels and booking platforms.

Smart beverage appliance with Peltier heating/cooling and a power-tracking companion app. CUPPA is an automated smart kitchen beverage appliance designed for family home use to streamline the preparation of coffee and tea. Controlled via a companion smartphone app, users can customize beverage selection, cup counts, volume, sugar amounts, and temperature settings, while benefiting from AI cup presets, health tracking, and real-time energy usage monitoring. The system utilizes self-contained heating and cooling modules with Peltier units and fans—featuring a "keep warm" mode and auto-shutoff at boiling point—paired with internal ingredient storage, a magnetic stirrer, and an automatic cup conveyor belt for instant drink mixing. Engineered for mass manufacturing, CUPPA utilizes an injection-molded Polypropylene (PP) main shell and storage tanks, an extruded stainless steel brewing chamber, a cast steel base stand, an aluminum conveyor belt assembly, a laser-cut sheet metal front, a copper ingredient reservoir, and PVC structural plates.

A highly portable, mobile controlled RGB lighting unit integrated with a virtual artificial intelligence voice assistant and premium dual speakers. The conceptual design features five separable hexagonal components available in three different sizes, powered by a massive internal powerbank and customized via a dedicated smartphone application.

NASA-Edition modular on-ear headphones engineered for mass production and custom audio. SKYQUAKE is a modular wireless on-ear headphone concept engineered for custom audio and mass manufacturing. Core Features - Modular & Customizable Architecture: Composed of 4 separable main components using neodymium iron boron (NdFeB) magnetic connectors for easy swapping, available in 3 distinct sizes and customizable materials. - Audio & Connectivity: Features wireless operation, dual-speaker drivers, mobile control via a dedicated companion app, and up to 30 hours of battery life. - Visual Styling: Integrated RGB SMD 5050 strip lighting for customizable flashlight accents.

1:1 scale handmade electric guitar prototyping study. A one to one scale handmade electric guitar prototyping study designed to test manufacturing viability without advanced robotics. The instrument was constructed entirely from wood to evaluate whether a fully customized heavy metal style guitar could be produced at a lower cost than major retail brands without utilizing any CNC machinery during the build process.

A conceptual industrial design outlining an interactive artwork museum exhibit. The project features illuminated, tiered black display consoles and a stylized, reflective golden world map installation mounted on the wall, specifically designed to showcase historical artifacts and classical busts with modern aesthetic precision.

XYLAN is a Mars Exploration Unmanned Ground Vehicle (UGV) developed under Mission TABIA at Cardiff Metropolitan University’s School of Art & Design. Designed for a target mission timeline of 2030, the project aims to pave the way for human arrival and base camp construction on Mars ahead of planned 2050 colonization efforts. Core Project Elements - XYLAN Rover (UGV): A heavy-duty planetary rover equipped with an advanced rocker-bogie suspension system for rough terrain, 3D smart mapping sensors, modular lightweight chassis components, and optimized energy management featuring deep-sleep mode and trickle charging. - MAZEN (AI Robodrone): An integrated, detachable AI-powered drone that serves as the rover's primary central processing controller and autonomous brain. - TABIA Ecosystem: Supported by TABIA Base Camp (a surface hub for automated charging, 3D printing, and maintenance) and ALAA Station (an orbital satellite system providing communications and wireless power relay).

A comprehensive university fleet tracking system that pairs physical Arduino sonar hardware with a live mobile booking application. The mechatronic setup utilizes color changing LED globes mounted on physical double decker bus models to visually indicate real time rider capacity, letting students know instantly if there is available seating before the vehicle arrives.

A comprehensive industrial design concept for a fully engineered Egyptian mobile seafood restaurant truck. The layout maximizes commercial kitchen ergonomics by integrating a vacuum marinator, a triple deep fryer system, fresh water storage tanks, and roof mounted solar panels to sustainably supplement the heavy power requirements of the onboard automated cooking equipment

A portable liquid nitrogen refrigerant ice maker designed with micro ram electronics and voice command operation. The compact appliance features customizable flavor add on modules, RGB flashlights, and wireless audio capabilities, engineered to operate seamlessly on both standard home AC power and DC truck power for ultimate travel versatility.

A sustainable packaging ecosystem and mobile app designed to establish clear industry standards and combat corporate greenwashing. The system implements a transparent twenty one point certification rating scale across visual, material, and lifecycle compliance, while the companion application tracks consumer dietary preferences and offers loyalty rewards for returning used packaging.

An industrial engineering project detailing a custom fabricated simulation dashboard for vehicle transit control. The intricate build includes complete steering wheel integration, physical toggle switch arrays, digital display mounts, and CNC machined structural blue foam molding to perfectly replicate a realistic and highly interactive driving environment.

An immersive augmented reality filter engineered for Instagram and TikTok to maximize social media brand reach and user interaction. Built using spatial tracking tools, this specific project features a gamified and randomized item selector head tracker. Users record themselves while the digital graphic rapidly cycles through menu items before landing on their designated Chipotle match, driving organic viral engagement.

An augmented reality filter developed to support a social awareness campaign on modern digital platforms. The filter utilizes interactive visual mechanics layered over the user camera to drive organic user engagement for the cause. By integrating the official colorful handprint logo directly into the user interface, it transforms passive audience members into active campaign participants on TikTok and Instagram.

Try here https://vt.tiktok.com/ZSS3p1GAk/ A gamified TikTok augmented reality filter developed to drive digital engagement and storefront conversions for a commercial bakery and bubble tea enterprise. The filter integrates a fast paced interactive matching game utilizing a three by three grid of the brand’s custom product photography. This creates a direct marketing funnel that seamlessly bridges digital entertainment with e commerce sales through a countdown timer mechanic.